Chin Juen Seow

Research Analyst, Euromonitor International

Chin Juen is a Research Analyst at Euromonitor International specialising in food and nutrition. He currently manages a team of in-country analysts covering Malaysia, Thailand and Taiwan. He has a strong interest in global megatrends, consumer behaviour and product innovation in Asia Pacific. Chin Juen graduated in Economics from Singapore Management University.

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Healthy Ageing in Asia Pacific

The ‘silver generation’ accounts for a growing share of many countries’ populations within Asia Pacific, as improvements in nutrition and healthcare extend life expectancies.  This generation typically has higher than average disposable income and takes a proactive approach to ageing gracefully and healthily.  Healthy ageing is becoming a clear consumer desire, as individuals seek to extend their ‘golden years’ through improved nutrition, targeted exercise and lifestyle routines that stimulate the mind.  We explore the main health trends for the silver generation and the opportunities those trends present for the food and nutrition industry.

  • An evolving future – the future shape and size of Asia Pacific’s silver generation marketplace
  • Attitudes of the future elderly– How megatrends today are shaping the future elderly’s perception of ageing
  • Health focused innovation – why food manufacturers should focus on common health issues such as cardiovascular, bone and joint problems