Chin Juen is a Research Analyst at Euromonitor International specialising in food and nutrition. He currently manages a team of in-country analysts covering Malaysia, Thailand and Taiwan. He has a strong interest in global megatrends, consumer behaviour and product innovation in Asia Pacific. Chin Juen graduated in Economics from Singapore Management University.
The ‘silver generation’ accounts for a growing share of many countries’ populations within Asia Pacific, as improvements in nutrition and healthcare extend life expectancies. This generation typically has higher than average disposable income and takes a proactive approach to ageing gracefully and healthily. Healthy ageing is becoming a clear consumer desire, as individuals seek to extend their ‘golden years’ through improved nutrition, targeted exercise and lifestyle routines that stimulate the mind. We explore the main health trends for the silver generation and the opportunities those trends present for the food and nutrition industry.