Richard Ruddy

Chief Retail Officer and Head of Grocery, Lazada Singapore

Richard leads the Grocery Retail divisions, including Merchandising, Pricing, Insights & Analytics, Supply Chain and Private Label teams. Originally from the UK, Richard has extensive experience in the food supply and retail industry ranging from global MNCs to start-ups. He has spent most of his career in the disruptive online grocery space, even though his father said “this internet thing will never take off”; initially as part of the start-up team of Ocado, the world’s largest online grocer, and now with Lazada / RedMart, part of the wider Alibaba Group, where he has been for almost four years.

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