Shirley Zhu

Programme Director, IGD Singapore

Shirley has over 15 years of experience in market research for the FMCG and retail industry. She has worked for Nielsen, SIG and CIC, specialising in retail and social media measurement. As the programme director at IGD Singapore, her main goal is helping retailers and suppliers in the FMCG sector understand the opportunities in Asia, driving growth through market research and building commercial capability.

Back to speakers